心理契约违背与顾客重复使用在线零售商的意愿:中介与调节机制的探索

Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms

JOURNAL OF BUSINESS RESEARCH · 2017
被引 124
人大 A-ABS 3
电子商务消费者行为心理契约服务补救营销