Measuring Consumer Involvement Profiles
研究发现消费者涉入度有多种类型，取决于产品愉悦价值、符号价值、风险重要性和购买错误概率等前因，建议测量涉入度轮廓而非单一水平，基于14个产品类别的实证分析。
There is more than one kind of consumer involvement. Depending on the antecedents of involvement (e.g., the product's pleasure value, the product's sign or symbolic value, risk importance, and probability of purchase error), consequences on consumer behavior differ. The authors therefore recommend measuring an involvement profile, rather than a single involvement level. These conclusions are based on an empirical analysis of 14 product categories.