Newly Vulnerable Markets in an Age of Pure Information Products: An Analysis of Online Music and Online News
对比音乐公司与明星艺人、报纸与记者之间的竞争差异，分析技术如何改变艺术家独立性及报纸行业资源价值，结合资源基础观和脆弱市场理论构建计算机模拟模型。
We describe the emerging competition between music companies and their star acts and the role of online distribution in this industry. We then contrast this with the lack of competition newspapers will face from their reporters, writers, and photographers, but identify other possible competitors for newspaper publishers. We examine what resources have previously enabled record companies to lock in their star acts and ways in which technology has altered artists' abilities to reach the market independently and thus their dependency upon record companies. We examine which resources have seen their value eroded in the newspaper industry and the remaining value that the newspaper company still creates, other than bundling stories, adding advertising, and printing and selling the papers. We consider what part of the newspaper business is vulnerable, if any, and where threats may arise. We combine the resource-based view of competitive advantage to examine which industry may have become newly easy to enter, and the theory of newly vulnerable markets to assess which industry may actually have become vulnerable as a result. Our analyses are then used to create a computer simulation model to make the implications more explicit under a range of assumptions.