Understanding corporate identity: the French school of thought
综述了法国学者自1970年代以来围绕组织身份概念构建的理论框架，整合社会学、心理学等多学科，帮助营销人员诊断组织身份以解读其象征性产品，并介绍了基于布迪厄社会学理论的最新发展及原创诊断方法“社会分析”。
Since the 1970s, French researchers have elaborated a theoretical framework built around the concept of organizational identity. This theoretical framework integrates concepts from several research disciplines, including sociology, psychology, psychoanalysis, and history. Although this approach focuses primarily on improving the understanding of the internal functioning of organizations, the approach also helps marketing professionals who are responsible for managing organizational image and organizational communications. The diagnosis of an organization's identity permits marketing executives to interpret the symbolic products produced by the organization, even though these symbolic products may not have been designed in a rational or deliberate manner. Reviews the principal concepts and methods elaborated over the last 20 years by researchers working in this perspective, emphasizing the importance of these ideas for marketing specialists. Describes recent developments in identity theory based on the sociological theory developed by Pierre Bourdieu. Presents an original diagnostic methodology - socioanalysis