Do Merger Efficiencies Always Mitigate Price Increases?
在差异化产品的古诺模型中,当合并双方之间的替代性相对于其与外部企业的替代性不太高时,合并带来的边际成本降低反而可能导致价格上涨,这对反垄断执法有警示意义。
In a Cournot model with differentiated products, we demonstrate that merger efficiencies in the form of lower marginal costs for the merging firms (the insiders) lead to higher post‐merger prices under certain conditions. Specifically, when the degree of substitutability between the two insiders is not too high relative to that between an insider and an outsider, increased efficiencies may exert upward rather than downward pressure on the prices of the merging firms. Our results suggest that in cases where firms engage in quantity competition, antitrust authorities should not presume that efficiencies will necessarily mitigate the anticompetitive effects of the merger.