How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases
研究发现体验型购买比物质型购买更易引发人际对话，即体验具有更高的对话价值，这解释了为何体验比物品更能带来幸福。
This work presents convergent evidence that experiential purchases are more conducive to interpersonal conversations than are material purchases—that is, experiences have higher conversational value, which helps explain why they afford consumers greater happiness than do objects (Van Boven and Gilovich 2003). Further, two experiments demonstrate that factors known to differ between experiential and material purchases—closeness to the self, social approval, and purchase uniqueness—help explain why experiences are preferred as a topic of conversation over objects, and suggest a social motivation for talking more about experiences. Indeed, when the motivation to build a relationship with the conversation partner is removed, the preference to share about experiences (vs. objects) disappears. Together, these findings add to and help integrate the growing literature on the relation between purchase type (material vs. experiential) and purchase-related happiness.