权力与交易的吸引力：消费者如何评价“随心付”（PWYW）定价所提供的控制感

Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing

• Michael J. Barone 通讯
• Tae Jun Bae
• Shanshan Qian
• Jason D’Mello