Impact of Organisational Culture on New Product Success: an Empirical Study of Spanish Firms
研究了组织文化如何通过新产品流程熟练度影响新产品成功，基于253家西班牙企业数据，发现灵活型和市场型文化有显著中介效应，而宗族型和层级型文化不显著。
Developing and commercialising successful products is crucial if a firm is to gain a lasting competitive edge. It is widely held that organisational culture is a key determinant of new products success. Some studies suggest that culture has a positive effect on the proficiency with which firms develop new product process, and that is what explains its influence on new product success. However, empirical research on the mediating role of new product process proficiency in the relationship between organisational culture and new product success is very scarce. This paper examines this mediating role, and tests it using a sample of 253 Spanish firms and applying Structural equations modelling. Findings provide support to that hypothesis in the case of adhocracy and market cultures, and show that adhocracy, in addition, has a direct effect on new product process proficiency. However, contrary to our expectations no significant results were obtained for clan and hierarchy cultures.