停留时间:其决定因素与结果

Length of Stay: Its Determinants and Outcomes

Journal of Travel Research · 2017
被引 58
ABS 4

中文导读

研究停留时间对游客支出、满意度及推荐意愿的影响,发现延长停留时间存在饱和效应,并识别出重复访问、信息源等决定因素,对目的地管理有参考价值。

Abstract

Length of stay is a vital element in tourists’ decision-making process and tourism demand. Divergent results of studies concerning connections between length of stay and tourist expenditures imply the saturation effect of the often-repeated extended length of stay. To address this research gap, the current research analyzes the influences of length of stay on tourist expenditure, visitor satisfaction, and intentions to recommend and revisit. With survey data from visitors to a world-renowned gaming destination, this study empirically verified the proposed existence of the saturation effect of extended trip duration. This study also empirically verifies the superiority of models with the log-transformed length of stay. Meanwhile, the proposed destination-based trip characteristics of repetition, information source, transportation mode, and destination status were identified as the indicators of length of stay. Implications for researchers and destination management are presented.

旅游管理目的地营销游客行为经济学