志愿旅游组织的监测与评估实践

Monitoring and evaluation practices of volunteer tourism organisations

Journal of Sustainable Tourism · 2017
被引 32
ABS 3

中文导读

通过调查80家志愿旅游组织并访谈29家代表,发现其项目监测与评估实践差异大,普遍缺乏时间和资源,且认为志愿者与社区互动总是积极的,导致评估不被重视。

Abstract

Monitoring and evaluation are tools that can facilitate sustainable and responsible tourism planning and management in organisations through encouraging good practice and the continuous improvement of programmes. However, to date, there is limited knowledge and understanding of how, or indeed if, volunteer tourism organisations actually monitor and evaluate their programmes. The aim of this paper is to identify and critically examine the extent to which volunteer tourism organisations engage with the monitoring and evaluation of their projects. Based on a survey of 80 organisations and qualitative interviews with representatives from 29 organisations, the research found that monitoring and evaluation practices vary greatly. Participants readily accept a lack of time and resources as barriers to monitoring an evaluation, there is an assumption that any volunteer-host community interaction is positive, and despite voluntary guidelines, there is little incentive to prioritise monitoring and evaluation of volunteer programmes. A small number of volunteer organisations emerged as an exception to this overall pattern and are discussed. Discrepancies between stated importance of monitoring and evaluation and actual practices are examined and opportunities for improved practices identified.

旅游管理可持续旅游非营利组织管理项目评估