产品开发资源与企业边界

Product Development Resources and the Scope of the Firm

Journal of Marketing · 2005
被引 41
FT 50UTD 24ABS 4★

中文导读

研究了产品开发能力强的企业应如何选择扩张边界:是横向进入相关市场还是纵向整合供应链,并发现当产品开发节奏快时,扩大企业边界比用合同更有效。

Abstract

This article examines the relationship between a firm's strength in product development and its optimal scope. Firms with product development strength have two options: They can leverage it in horizontally related markets, and they can reach into the supply chain to take full advantage of it. The question is how this should be done. One possibility is for the firm to expand its scope, and another is to manage the linkage through contracts. On the basis of the adjustment cost theory of the firm, the author argues that the former solution is more appropriate when product development is fast-paced. This study tests the argument in a sample of several thousand firms and reports four tests. For both types of expansion, the author examines the incidence and the productivity of increased scope. The author uses several measures and finds results that are consistent with the theory.

产业组织企业战略产品开发企业边界