What factors satisfy e-book store customers? Development of a model to evaluate e-book user behavior and satisfaction
本研究采用任务-技术匹配理论，探索影响商业电子书商店用户行为满意度的因素，填补了该领域研究空白。
Purpose Although the use of e-book readers has become increasingly widespread, there are few studies to evaluate e-book user behavior and satisfaction with commercial e-book stores, and even fewer approaches from the perspective of task-technology fit (TTF). In order to fill this gap, the purpose of this paper is to adopt the TTF theory to explore the factors that affect the behavior satisfaction of users of commercial e-book stores.