The Mind and Heart of Resonance: The Role of Cognition and Emotions in Frame Effectiveness
综合大量文献,区分了框架引发受众共鸣的两种类型:认知型(诉诸信念和理解)和情感型(诉诸感受和激情),并剖析了各自的机制、应用和结果,有助于理解受众反应的复杂基础。
Abstract This article synthesizes the large and burgeoning literature on framing to unpack how frames achieve resonance with an audience. The analysis identifies two main resonance types: cognitive , based on an appeal to audiences’ beliefs and understandings, and emotional , based on an appeal to audiences’ feelings, passions, and aspirations. For each type, this paper delves into distinct mechanisms, applications, and outcomes to shed light on the complex bases for audiences’ reactions to framing and the factors that can hinder or favour resonance. Applications for this conceptualization of resonance and future venues of research are identified and discussed.