针对年轻男性驾驶员的超速广告投放策略：消息设计与测试步骤方法（SatMDT）的应用

Insights into targeting young male drivers with anti-speeding advertising: An application of the Step approach to Message Design and Testing (SatMDT)

• Ioni Lewis 通讯
• Katherine M. White
• Bonnie Ho
• Bruce Elliott
• Barry C. Watson