Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations
回顾了1972年至2015年间《广告杂志》中111篇使用协方差结构方程模型的文章，讨论了验证性因子分析、因果建模、多组分析等关键方法问题，为广告研究者提供最佳实践指南。
In this article, we review applications of covariance-based structural equation modeling (SEM) in the Journal of Advertising (JA) starting with the first issue in 1972. We identify 111 articles from the earliest application of SEM in 1983 through 2015, and discuss important methodological issues related to the following aspects: confirmatory factor analysis (CFA), causal modeling, multiple group analysis, reporting, and guidelines for interpretation of results. Moreover, we summarize some issues related to varying terminology associated with different SEM methods. Findings indicate that the use of SEM in the JA contributes greatly to conceptual, empirical, and methodological advances in advertising research. The assessment contributes to the literature by offering advertising researchers a summary guide to best practices and a reminder of the basics that distinguish the powerful and unique approach involving structural analysis of covariances.