Opting out : direct marketing
研究了南非直接营销协会为减少消费者反感而推出的选择退出登记册，该登记册于去年三月实施，旨在让消费者避免接收不必要的营销信息。
Frequent post, email, sms, to telephone calls relating to some or other direct marketing campaign can alienate and even annoy the consumer - the last thing any marketer wants to do. To curb this practice, the Direct Marketing Association of South Africa (DMASA) introduced the Opt-Out Register in the interests of the consumer, which was implemented in March last year.