Embracing the need for real-time, adaptive marketing : CMO
探讨了营销人员为何需要实时、适应性的决策支持，以应对产品生命周期缩短、消费者影响力增强、供应链复杂化等挑战，对营销从业者和学者有参考价值。
Marketers today seek continuous decision support in every facet of the go-to-market process. Product life cycles are shorter and more tenuous. Consumer audiences are more connected, opinionated and virally influential. Supply chains and customer markets more complex and distributed globally. And demand side marketing and sell-through requirements are now more resource intensive and channel-driven, requiring greater integration and alignment with the field.