The subsistence marketplaces approach to poverty
本文回顾了十五年来关于生存市场的研究,阐明了该领域在概念、方法和价值论上的立场,对研究贫困问题的学者有参考价值。
Marketplace exchange occupies a central place in the lives of poor consumers and entrepreneurs across the world. The subsistence marketplaces literature has systematically examined marketplace exchanges in contexts of poverty and built a critical mass of knowledge. This knowledge stems from an approach with roots in the discipline of marketing and represents the unique contribution of scholars in marketing and related disciplines to the global discourse on poverty. This article reviews a decade and a half of research on subsistence marketplaces and clarifies certain conceptual, methodological and axiological positions that underlie marketing theory generation within this stream of research.