音乐品味的空间维度

The spatial aspects of musical taste

Marketing Theory · 2017
被引 21
ABS 3

中文导读

通过多地点民族志研究,考察消费者如何在流行(独立)和古典音乐场所中通过审美体验展现、实践和发展音乐品味,发现消费者通过展现惯习、进行居住和表达地方性三个体验过程形成地方依赖的身份投资。

Abstract

Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers enact, perform and further develop their musical tastes via their aesthetic experiences in popular (indie) and classical music places. Our findings suggest that consumers create place-dependent identity investments, which unfold via a tripartite experiential process of manifesting habitus, undertaking habitation and expressing idiolocality. Our study contributes to diverse streams of consumer research, such as consumer behaviour, consumer culture theory and experiential marketing, and opens up avenues for future research focused on the intersections of place with taste.

消费者行为文化消费体验营销民族志研究