“让我们做个交易:”价格结果与顾客说服知识与销售人员谈判策略的互动

“Let's make a deal:” Price outcomes and the interaction of customer persuasion knowledge and salesperson negotiation strategies

JOURNAL OF BUSINESS RESEARCH · 2017
被引 48
人大 A-ABS 3
市场营销消费者行为谈判销售管理定价策略