The Case for and against Televised Political Advertising: Implications for Research and Public Policy
本文梳理了电视政治广告的优缺点，提出未来研究议程，并探讨了调整现有流程的公共政策选项，对政策制定者和传播学者有参考价值。
Presented here are the advantages and disadvantages of using the increasingly controversial tactic of televised political advertising. An agenda for needed research to shed light on this issue is put forward, along with an articulation of several public policy options for adjusting the existing process.