Strategizing with Biases: Making Better Decisions Using the Mindspace Approach
向战略制定者介绍Mindspace框架，该框架包含九种基于公共政策应用的行为干预措施，通过改变决策环境而非消除偏见来引导更优决策，并用两个案例说明如何设计战略环境。
This article introduces strategists to the Mindspace framework and explores its applications in strategic contexts. This framework consists of nine effective behavioral interventions that are grounded in public policy applications, and it focuses on how changing the context can be more effective than attempts to de-bias decision makers. Behavioral changes are likely when we follow rather than fight human nature. Better decisions can be achieved by engineering choice contexts to “engage a bias” to overcome a more damaging bias. This article illustrates how to engineer strategic contexts through two case studies and outlines directions and challenges when applying Mindspace to strategic decisions.