使用Beta回归探索集装箱航运业服务属性与客户保留可能性之间的关系
Using beta regression to explore the relationship between service attributes and likelihood of customer retention for the container shipping industry
Transportation Research Part E Logistics and Transportation Review · 2017
被引 24
ABS 3
- Kee Kuo Chen
- Rong-Her Chiu
- Ching‐Ter Chang 通讯
集装箱航运客户保留服务质量回归分析市场营销