感知到的道德领导力因道德认同自我一致性关注而超越广告中的道德营销影响顾客购买意向

Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns

• Niels Van Quaquebeke · 库恩物流大学 通讯
• Jan U. Becker · 库恩物流大学
• Niko Goretzki · 库恩物流大学
• Christian Barrot · 库恩物流大学