Rethinking the bottom of the pyramid
本文借鉴拉丁美洲的去殖民理论，揭示金字塔底层（BoP）方法如何在新自由主义资本主义时代重新激活了现代性阴暗面的救赎与进步修辞，并分析了其在美国主导的新自由主义与长期不对称动态中的演变。
Drawing upon the decolonial theorizing from Latin America, this article examines the odd trajectory of globalization of the bottom-of-pyramid (BoP) approach. Rather than a future-oriented cosmopolitan business design aimed to overcome poverty challenges in the developing world, this article shows that the BoP approach rearticulates, within an era of neoliberal capitalism, the rhetoric of salvation and progress, which was inaugurated by the darker side of modernity over five centuries ago with the discovery/conquest of America. Analysis shows that the BoP approach has evolved through underinvestigated interplay involving the market-oriented and the warfare-oriented facets of US-led neoliberalism and the radicalization of the longue durée of asymmetric dynamics involving decoloniality, hybridisms, and the darker sides of modernity. The authors argue that the globalization of the BoP approach in emerging economies embodies not only the radicalization of global coloniality but also a potential transition toward a pluriversal world in which many worlds, knowledges, and histories could coexist.