消费者对品牌原产地错误分类的认知与情感反应：品牌原产地识别的信心是否重要？

Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?

• Timo Mandler · 汉堡大学 通讯
• Sungbin Won
• Kyungae Kim · 汉阳大学