Consumer acceptance and rejection of emerging agrifood technologies and their applications
回顾了从1950年代至今消费者对农药、转基因、纳米技术等农业食品技术的反应，指出风险与收益感知的重要性，并否定了消费者普遍反对技术的假设，对理解技术商业化障碍有帮助。
Food insecurity represents a major global challenge. The development and application of agrifood technologies as routes to ‘sustainable intensification’ of agrifood production may improve local and national food security. This paper will consider societal responses to various agrifood technologies. Consumer non-acceptance of enabling agrifood technologies, and their products, is an important barrier to their commercialisation. Case studies (pesticides, genetic modification of plants and animals, nanotechnology in agriculture, nutrigenomics in nutrition security and synthetic biology) are considered along a temporal axis (from the 1950s to the present). Experts and regulators have increasingly recognised the importance of the role of risk and benefit perceptions. The normative assumption that consumers are ‘anti-agrifood technology’ is rejected.