行为战略与企业的战略决策架构

Behavioral Strategy and the Strategic Decision Architecture of the Firm

CALIFORNIA MANAGEMENT REVIEW · 2017
被引 90
人大 A-ABS 3

中文导读

该特刊探讨行为战略如何通过设计企业层面的决策流程来改善管理实践,提出三种组织决策流程及其与个体和群体偏差的互动模型。

Abstract

This special issue explores the impacts of behavioral strategy on management practice. Behavioral strategy can best contribute to management practice by shifting its focus from individual decision biases to the design of behaviorally informed decision processes at the level of the firm. This introduction identifies three types of organizational decision processes, shows how they interact with individual and group biases, and proposes a model showing how managers can design and deploy these processes to shape the strategy of the firm. It then introduces the articles in this special issue and discusses their contributions to the future of behavioral strategy.

行为战略战略管理组织决策管理实践