积极说服消费者在零售中实施道德行为：关系利益与企业关联的影响

Actively Persuading Consumers to Enact Ethical Behaviors in Retailing: The Influence of Relational Benefits and Corporate Associates

• Hsiu-Hua Chang · 逢甲大学
• Long-Chuan Lu · 台湾中正大学 通讯