Social media and Web 2.0 for knowledge sharing in product design
研究社交媒体和Web 2.0如何帮助产品设计中的内外部伙伴（如供应商、客户）共享知识，以支持感知和决策，基于资源基础观和两个协作设计案例。
Working collaboratively with internal and external partners (suppliers, customers and internal stakeholders) has been at the epicentre of product design. Knowledge sharing has been well recognised in this context. However, there is limited research that has addressed the role of social media/Web 2.0 in facilitating knowledge sharing for sense- and decision-making within product design. To address this gap, this study draws on the resource-based view (RBV) of the firm and two vignettes that relate to ‘collaborative co-design’ and ‘collaborative design-to-order’. We illustrate the role of social media/Web 2.0 in building knowledge sharing capabilities for sense- and decision-making for internal and external partners during product design. Limitations and further research into the use of social media/Web 2.0 are also discussed.