可持续营销承诺：关于其在公司层面和营销职能层面驱动因素的实证见解

Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing

• Karin Tollin · 哥本哈根商学院 通讯
• Lars Bech Christensen · 哥本哈根商学院