The influence of perceived value on purchase intention in social commerce context
研究了社交商务中感知收益（实用价值、享乐价值、社会价值）和感知风险对购买意愿的影响，帮助理解消费者在社交平台上的购买决策。
Purpose The purpose of this paper is to examine the effects of perceived benefits, i.e. utilitarian value, hedonic value and social value, as well as perceived risk, on purchase intention in social commerce context.