Marketing Ethics: Onward toward Greater Expectations
本文介绍了一组入选JPP&M营销伦理专题研讨会的文章，并简要回顾了过去十年营销伦理研究的演变，提出了未来发展的若干建议。
This article introduces a set of articles selected for this special JPP&M “Symposium on Marketing Ethics.” It also provides a brief overview of the evolution of marketing ethics research during the past decade. Several suggestions for the future development of marketing ethics research are advanced and discussed.