Understanding impulse purchase in Facebook commerce: does Big Five matter?
研究大五人格模型、购买冲动和紧迫感对Facebook商务中冲动购买的影响，并考察大五人格和紧迫感对购买冲动的作用。
Purpose The purpose of this paper is to examine the effects of the Big Five Model (BFM), the urge to purchase (UP) and urgency (UR) on impulse purchase (IP) in Facebook commerce (F-commerce), with the F-commerce purchase as control variable. It also investigates the influence of BFM and UR on UP and the effects of BFM on UR.