Consumer Buying Behavior
研究斯洛文尼亚成年消费者的民族认同和经济民族中心主义对购买行为的影响，发现民族中心倾向适中，且对非耐用品和服务的国产偏好强于耐用品。
The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies. Similar moderation was revealed in the preferences of Slovenian consumers for patriotic purchasing behavior, whereby the domestic origin of products was more important in the case of nondurable goods and services than in the case of durable goods. Consumers evaluated various characteristics of products made in the EU more favorably relative to those made in Slovenia.