Generalizing the appeal of B2C site features across domains
本文提出一个五维度框架，用于分析消费者购物网站特征吸引力如何跨产品/服务领域推广，并通过电子产品和书店等领域的实证检验了领域使用频率对特征可推广性的影响。
Purpose The purpose of this paper is threefold: first, to present a framework of five “facets,” i.e., distinct but complementary ways in which the observed appeal of a consumer shopping site’s features can potentially be generalized across product/service domains (the authors call this framework the feature appeal generalization perspective); second, to determine if and how observed feature preferences for consumer electronics, bookstores, and sites “in general” generalize across domains; third, to test hypotheses about the impact of frequency of domain usage upon feature generalizability.