来自坟墓的帖子:对死后情境中促销传播的消费者态度的剖析
Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context
International Journal of Research in Marketing · 2017
被引 6
ABS 4
- Benjamin Boeuf 通讯
- Jessica Darveau
消费者行为营销传播死亡心理学恐怖管理理论