Process-based ideology of participative experimentation to foster identity-challenging innovations: The case of Gmail and AdSense
通过研究谷歌Gmail和AdSense两个创新的诞生过程，揭示了基于过程的参与式实验意识形态如何推动挑战组织身份的创新，对创新与身份研究有启示。
Prior research has examined how organizational identity can enable and constrain innovations. A complementary literature has examined organizational ideology as the basis for actions driving identity-enhancing innovations. We examine how organizational ideology can serve as the basis for identity-challenging innovations through an in-depth study of the emergence of two innovations at Google—Gmail and AdSense. Findings from this study highlight a process-based ideology of participative experimentation. We explicate the constituent elements of this process-based ideology, and discuss its implications for research on innovation and identity.