与他人一起消费:群体服务接触中顾客间互动的影响

Consuming with others : The impact of customer-to-customer interactions in a group service encounter

JOURNAL OF SERVICE RESEARCH · 2016
被引 0
人大 A-ABS 4

中文导读

研究在群体服务场景中,顾客之间的互动如何影响服务体验和顾客满意度,对服务营销和顾客管理有参考价值。

Abstract

Consuming with others : The impact of customer-to-customer interactions in a group service encounter

服务营销顾客行为群体服务顾客互动