Saluting while the ship sinks: the necessity for tourism paradigm change
本文批判了当前旅游规划、开发和研究中的主流范式，指出其与可持续发展难以调和，并提出了一个替代性的“可持续未来”范式，对比了七个关键要素的差异，探讨了利益相关者心态转变的路径。
The established mindset underpinning tourism planning, development and research is under attack from many quarters on the grounds that “business as usual” seems impossible to reconcile with sustainability. The paper first highlights key characteristics of the prevailing paradigm associated with tourism industry expansion globally. It then identifies common elements of an alternative “sustainable futures” paradigm, contrasting its features with those of the established paradigm in relation to seven fundamental elements: neo-liberalism, anthropocentrism, shareholder orientation, growth, price, space and promotion. Next, the paper identifies the implications of the alternative paradigm in terms of the underpinning mindset (attitudes and behaviours) of major tourism stakeholders. Pathways to facilitate the transition to the new sustainable futures’ paradigm are identified. The paper concludes with reflections on the power of the new paradigm, and its implications for a global sustainable tourism research and action agenda.