从鉴赏家奢侈品到大众奢侈品:在线环境中的价值共创与价值共毁

From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment

JOURNAL OF BUSINESS RESEARCH · 2017
被引 180 · 同刊同年前 10%
人大 A-ABS 3
奢侈品营销价值共创在线消费社交媒体消费者行为