Small and Larger Firms' Marketing Activities as a Response to Economic Privatization: Marketing is Alive and Well in Croatia
研究了克罗地亚私有化后企业的营销活动变化，发现所有公司都增加了营销活动，小公司比大公司进步更快，表明企业正变得更以市场为导向。
Privatization and the tranzition to a free market economy in Croatia were the subject of the research. Results from this research clearly show increased marketing activity among companies after privatization. It was concluded that the businesses in Croatia are becoming more market-oriented as their economy continues the transition to a free market economy. Smaller companies appear to be making more progress in this regard than larger companies, but firms of all sizes are significantly increasing many of their marketing activities.