Web-based recruiting’s impact on organizational image and familiarity: too much of a good thing?
通过准实验设计，研究了个人接触企业招聘网站和Facebook对组织熟悉度和形象感知的影响，发现接触频率与熟悉度之间存在非线性关系。
Little is known about the efficacy of many of the newer forms of online recruitment. Using a quasi-experimental design, we tested the impact of individual exposure to corporate recruitment websites and Facebook on perceptions of organizational familiarity and organizational image over time. Most interestingly, we found evidence of a curvilinear or non-linear relationship between frequency of exposure to organizational communications and perceptions of organizational familiarity across time. Implications of our findings for HR theory and practice are discussed.