Bundling Pricing Strategy on Purchasing Decision: A Case of Indihome Product
通过问卷调查369名印尼望加锡消费者，用回归分析发现捆绑定价策略对Indihome产品的购买决策有显著影响。
This paper aims to measure the influence of bundling pricing strategy on costumer’s purchasing decision in IndiHome product in Makassar (Indonesia). This study employed quantitative research by distributing questionnaires to 369 respondents, with random sampling method. By employing regression analysis, it was found that the bundling pricing strategy has significant influence toward purchasing decision in IndiHome product in Makassar.