以监管焦点视角看慈善:促进焦点促使人们向预防框架的事业捐赠

A regulatory-focused perspective on philanthropy: Promotion focus motivates giving to prevention-framed causes

JOURNAL OF BUSINESS RESEARCH · 2017
被引 41
人大 A-ABS 3
慈善行为经济学社会心理学市场营销