Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right
研究发现送礼者更倾向于送符合收礼者偏好的礼物，而非有情感价值的礼物，因为送礼者不确定情感礼物是否会被喜欢，而收礼者实际更偏爱情感礼物。
Abstract Sentimental value is the value derived from an emotionally‐laden item's associations with significant others, or special events or times in one's life. The present research demonstrates that when faced with the choice between sentimentally valuable gifts and gifts with superficial attributes that match the preferences of the recipient, givers give the latter much more often than recipients would prefer to receive such gifts. This asymmetry appears to be driven by givers feeling relatively certain that preference‐matching gifts will be well‐liked by recipients, but relatively uncertain that the same is true for sentimentally valuable gifts. Three studies demonstrate this gift‐giving mismatch and validate the proposed mechanism across a variety of gift‐giving occasions and giver‐receiver relationship types. The contribution of these findings to the gift‐giving literature, as well as directions for future research, are discussed.