Transformative and restorative consumption behaviors following attachment trauma
研究离婚单亲母亲在经历依恋创伤后，如何通过修复性和转化性消费行为来应对负面情绪、重建自我能力，对理解个人责任主导的创伤恢复有参考价值。
This study presents a model of how consumers respond to an attachment trauma for which they feel a substantial degree of personal responsibility. The model is derived from an analysis of the lived experiences, stories, and observations of divorced single mothers, who have experienced an attachment trauma as a consequence of a marriage break down. The trauma involves a dramatic loss of normalcy and certainty, accompanied by negative emotions, such as fear and uncertainty, stress and grief, self-castigation, guilt and shame, and rumination and depression. In an effort to recover from the trauma and return to healthier emotional states, consumers adopt amelioration strategies characterized by self-compassion, self-care, and the (re)building of self-capabilities. Consumption practices—restorative and transformative in nature—facilitate each strategy, as consumers strive to regain the confidence, sense of control, and equilibrium destroyed by the trauma. The model arguably provides a useful lens to understand other kinds of traumatic events where a sense of heightened personal responsibility prevails.