Reaching the numbers that count, not counting the numbers you reach
针对大型媒体夸大发行量的现象，本文从一家小型出版商的视角，质疑发行量审计局（ABC）对小出版商的实用价值，认为其浪费时间和金钱。
When there is a something as hot as our largest media house caught over-stating the circulation numbers, it seems an ideal time to bring the subject of ABC a little more into the open. Let me state our position to avoid any misunderstanding. We are a small publisher (actually minute in comparison with Media 24), and the whole concept of the Audit Bureau of Circulation is good in theory. For us - it is a waste of time and money. And I know many, many small publishers feel the same, and here's why.