Product management in green markets
探讨绿色产品管理的概念，指出成功开发绿色产品需要高水平的沟通、信息整合、早期考虑绿色问题、高层支持及标杆管理，并强调营销组合工具在绿色市场中的重要性。
The present paper deals with the concept of green product management. To create a significantly greener economy, there will need to be a range of new and greener products and technologies. Today we are faced with a growth in more innovative clean technology solutions. Successful development of new green products requires high levels of communication and integration, good information, early consideration of green issues, support from top management, and benchmarking. The set of controllable tactical marketing tools (product, price, place and promotion) that the company blends to produce the response it wants in the target green market, is the matter of the primary importance to the management.