天生全球化B2B企业为早期进入国际市场的能力开发与部署活动
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Industrial Marketing Management · 2017
被引 91
ABS 3
- Jay Weerawardena 通讯
- Gillian Sullivan Mort
- Peter W. Liesch
国际商务动态能力企业国际化B2B营销创业管理